Situation
Overload, a fitness brand with a revolutionary product called Crealtye, joined us in late 2023. Their goal was to disrupt the fitness industry and shift the market away from industry leaders using an organic branding approach. Initially focused on TikTok, they partnered with us to scale their business further.
The Task
Our mission was to move their marketing efforts onto Meta, break record sales days and months, and significantly scale their business. We aimed to increase revenue, boost order numbers, and lower CPA while expanding their reach.
Actions
- Transition to Meta: We started by shifting their marketing efforts from TikTok to Meta. This move was crucial for reaching a broader audience and leveraging Meta’s powerful ad platform.
- Creative Strategy: We focused on a creative strategy that emphasized Overload’s mission to change the industry. This included targeting the right audience and positioning the brand as an industry disruptor.
- Founder Style UGC: User-generated content (UGC) featuring the founder became a central part of our strategy. The founder's story—leaving school to build a brand from scratch—resonated with the audience and added authenticity.
- Hook Testing: We conducted extensive hook testing to identify what messaging and engagement tactics worked best. This allowed us to refine our approach and reach new audiences effectively.
- Scaling and Optimization: As we scaled the spend, we continuously worked on lowering the CPA. This involved fine-tuning the creative and targeting strategies to ensure efficient use of the budget.
Results
In just five months, Overload saw incredible growth:
- Revenue Increase: Up 589%.
- Order Increase: Up 531%.
- Spend Increase: Up 200% since launch.
- Improved CPA: Despite increased spend, CPA continued to improve.
- First-Time Customers: Increased by 125% through targeted messaging and engagement.
Our creative strategy played a major role in driving month-on-month growth, and the founder’s authentic UGC helped build a strong connection with the audience. Working with Overload has been an exciting journey, and we’re thrilled to continue helping them disrupt the fitness industry and achieve even greater success.
More Cases
.png)
.jpg)
Bubble Panda Increases Net Profit By 78% In Under 6 Months
Bubble Panda is making real noise in the beverage industry. Their at-home bubble tea kits have proven to hit a real niche in the UK market that not many competitors are taking advantage of. Their fun, playful branding sets them apart from any drinks brand we've seen. Having worked with them for over 6 months now, we've seen their brand scale by 225% with their overall NET profit increasing by 78%. A truly remarkable level of scale!
.png)
Liam&Co breaks the $1m revenue barrier with a 54% increase in new customer revenues
Liam&Co take women’s everyday fashion seriously - prioritising the best of evergreen and seasonal pieces at great prices.Over 2 years, we’ve worked with L&Co to scale year-on-year, driving 37% growth in 4 months and generating over $1m in yearly revenue.
.png)
.png)
+101% customer count - in under 9 months
Pott Candles sell artisanal candles in hand-thrown pots, combining craftsmanship with beautiful scents.With a loyal customer base, expansion into new prospects and audiences was the main challenge for this small team looking to scale up.We drove NET-new campaigns to double the customer base and produce 82% growth (and rising) in our first year of collaboration.
.png)
.png)
Happy Lawn beats seasonal lows and Launches to new heights!
Happy Lawn is a lawn care brand specialising in greener, happier lawns. The real problem was overcoming sales seasonality while squeezing the most out of summer gardening demands.We scaled by 242%, tripling revenue and quadrupling MER while building resilience during the greyer months!
308% revenue increase for customer-favourite custom clothier.
Lucy & Lola embroider pets onto clothing, so pet owners can share their furry (or scaly) friends.We helped this brand scale over 300% from 2023 to 2024, showing incredible YoY growth with a 5+ ROAS.
Khanum's boosts revenue by over 60%
Khanum’s produce exceptional quality womenswear, with a couture finish.However, after a disappointing Q4, they needed an exceptional marketing makeover for 2024.We focused on new customer acquisition, producing a 69% increase in NET profit and a 9x blended ROAS.
