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Situation
Sea Magik, a family-owned business since 1981, had successfully built a strong B2B presence but had never ventured into paid advertising. With a growing direct-to-consumer (DTC) function, Kate and her team needed rapid scale and proof of concept to secure investor confidence and drive long-term growth.
We began working with Sea Magik with the objective of creating a profitable and scalable paid advertising strategy that would turn their organic and wholesale success into a thriving DTC channel.
The Task
Sea Magik required a data-driven approach to advertising that maximised efficiency while scaling revenue. The key goals were:
- Develop a structured creative testing strategy to ensure quick iterations and scalability.
- Leverage existing customer insights to create highly targeted, compelling campaigns.
- Highlight the brand's unique selling propositions (USPs) and address common customer pain points effectively.
By following this structured methodology, we ensured that Sea Magik could achieve significant and sustainable growth without compromising profitability.
Actions
To achieve these goals, we implemented a strategic, data-led approach focused on creative testing and audience segmentation:
- Creative Strategy: We crafted a robust testing framework that prioritized messaging around key USPs and common customer problems. This allowed us to quickly iterate and refine ad creatives for maximum impact.
- Customer Insight Utilization: By leveraging existing customer data, we identified the most effective messaging angles and audience segments to drive engagement and conversions.
- Targeted Scaling: With a cautious but aggressive scaling approach, we ensured steady and sustainable growth while maintaining efficiency in spend.
Results
Through a methodical approach and precise execution, Sea Magik achieved exceptional growth within a short timeframe:
- 92% Year-over-Year (YoY) Growth
- 76% Increase in Units Sold
- 4.4x NCROAS (New Customer ROAS)
With these impressive results, Sea Magik has successfully expanded its DTC function, proving the model for investors while building a sustainable and scalable foundation for continued growth.
More Cases
Doubled Last 12 Months Revenue in Just 4 Months
Reeson Beauty had carved out a unique position in the beauty industry, catering specifically to older women. But despite their strong mission, they were stuck at £5,000 MRR, unsure how to scale confidently. They had the right product and market fit—what they needed was a structured growth strategy to unlock their full potential. Through in-depth market research, irresistible new customer offers, and rapid creative testing, we helped Reeson Beauty double their 2023 revenue in just 4 months. This resulted in 114% YoY growth, a 95% revenue surge over Black Friday, and a 2.73x NCROAS. By refining their positioning and scaling with confidence, they’ve transformed from a brand struggling to grow into a true industry disruptor.
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546% increase in Meta ROAS in 6 months
KLORIS had already built a strong reputation in the wellness space, but scaling profitably on Meta remained a challenge. With a focus on acquiring new customers to fuel their retention system, they needed a scalable strategy that would drive sustainable growth without sacrificing profitability. By revamping their creative strategy, restructuring their ad account, and introducing irresistible new customer offers, we transformed their Meta performance—delivering a 546% increase in ROAS, a 19% MER, and a 2.3x NCROAS. This shift not only allowed KLORIS to scale effectively but also created a foundation for long-term, profitable growth.
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Bubble Panda Increases Net Profit By 78% In Under 6 Months
Bubble Panda is making real noise in the beverage industry. Their at-home bubble tea kits have proven to hit a real niche in the UK market that not many competitors are taking advantage of. Their fun, playful branding sets them apart from any drinks brand we've seen. Having worked with them for over 6 months now, we've seen their brand scale by 225% with their overall NET profit increasing by 78%. A truly remarkable level of scale!
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Liam&Co breaks the $1m revenue barrier with a 54% increase in new customer revenues
Liam&Co take women’s everyday fashion seriously - prioritising the best of evergreen and seasonal pieces at great prices.Over 2 years, we’ve worked with L&Co to scale year-on-year, driving 37% growth in 4 months and generating over $1m in yearly revenue.
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+101% customer count - in under 9 months
Pott Candles sell artisanal candles in hand-thrown pots, combining craftsmanship with beautiful scents.With a loyal customer base, expansion into new prospects and audiences was the main challenge for this small team looking to scale up.We drove NET-new campaigns to double the customer base and produce 82% growth (and rising) in our first year of collaboration.
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Supplement brand sees shocking 600% revenue increase and 4482% NET profit within 9 months.
Ovrload has a novel approach to the supplement market and is strongly aligned with their core customer base.When they came to us in 2023, they were struggling with visibility and conversion from organic-only marketing.We pushed into new creative campaigns while developing a subscription-first model, generating 894% increase in subscribers, with 6x revenue and 44x NET profit by mid-2024.
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Happy Lawn beats seasonal lows and Launches to new heights!
Happy Lawn is a lawn care brand specialising in greener, happier lawns. The real problem was overcoming sales seasonality while squeezing the most out of summer gardening demands.We scaled by 242%, tripling revenue and quadrupling MER while building resilience during the greyer months!
308% revenue increase for customer-favourite custom clothier.
Lucy & Lola embroider pets onto clothing, so pet owners can share their furry (or scaly) friends.We helped this brand scale over 300% from 2023 to 2024, showing incredible YoY growth with a 5+ ROAS.
Khanum's boosts revenue by over 60%
Khanum’s produce exceptional quality womenswear, with a couture finish.However, after a disappointing Q4, they needed an exceptional marketing makeover for 2024.We focused on new customer acquisition, producing a 69% increase in NET profit and a 9x blended ROAS.
