Situation
Reeson Beauty, founded by Ree and her team, had built a strong brand with a clear mission—creating makeup specifically for older women. Despite their unique positioning, they were stuck at £5,000 MRR, hesitant to scale without a clear, confident strategy.
They had the product, the market demand, and the right message—but needed the right growth approach to break through stagnation and accelerate revenue growth.
The Task
The objective was clear: unlock scalable, profitable growth and double their revenue in record time. This meant:
- Pinpointing industry gaps – Understanding why older women feel overlooked in the beauty industry and using those insights to position Reeson Beauty as the go-to brand.
- Crafting high-converting offers – Creating irresistible entry-point offers that immediately resonated with new customers and increased conversion rates.
- Rapid creative testing & scaling – Implementing a high-speed creative testing framework to quickly identify the most effective messaging and scale winning ads fast.
Actions
- Conducted in-depth market research to refine messaging and highlight Reeson Beauty’s unique positioning.
- Developed compelling new customer offers that directly addressed customer pain points and made purchasing a no-brainer.
- Implemented a structured, data-driven creative testing process, allowing us to quickly identify winning ad angles and scale efficiently.
Results
The results were nothing short of transformational. In just 4 months, Reeson Beauty doubled their 2023 revenue, achieving:
🚀 114% Year-over-Year Growth
🛍️ 95% Revenue Growth Over Black Friday
📈 2.73x NCROAS
By combining a clear strategic direction with rapid creative execution, we helped Reeson Beauty break through their revenue ceiling—proving that with the right strategy, scaling a brand confidently and profitably is absolutely possible.
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